Imcap-2022-infome

The target public for the themes is the general public (in particular young people in urban areas) and/or farmers and other parties active in rural areas.

More specifically:

• For school children, teachers and university students: novel approaches should be used to engage with young people and raise their awareness of the new CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high quality eating as a lifestyle choice, in relation also with the EU School Scheme for Milk, Fruit and Vegetables and the Tartu Call.
• For stakeholders: stakeholders should be more aware of the contribution that the CAP makes to support the social, environmental and economic sustainability of agriculture.

The Common Agricultural Policy (CAP) is one of the EU's most important policies. It is a partnership between agriculture and society and between Europe and its farmers. It is a common policy for all the countries and citizens of the EU and benefits them in various ways.

It supports farmers and improves agricultural production, maintains rural areas and landscapes, keeps the rural economy alive and helps tackle climate change and the sustainable management of natural resources.

The Information Measures Relating to the Common Agricultural Policy Programme (IMCAP) supports the CAP by funding measures that provide information about it.

The general objective of the call is to build trust within the EU and amongst all citizens, farmers and non-farmers alike and to promote information about the Common Agricultural Policy (CAP) (i.e. the policy and its benefits for the citizens of the EU).

The proposals submitted must provide coherent, objective and comprehensive information, both inside and outside the EU, in order to give an accurate overall picture of the CAP.

The focus should be on addressing misperceptions and disinformation about European agriculture and the CAP, using facts and backed up with data with a view to raising public awareness on the relevance of EU support to agriculture and rural development through the CAP.

The Common Agricultural Policy (CAP) is one of the EU's most important policies. It is a partnership between agriculture and society and between Europe and its farmers. It is a common policy for all the countries and citizens of the EU and benefits them in various ways.

It supports farmers and improves agricultural production, maintains rural areas and landscapes, keeps the rural economy alive and helps tackle climate change and the sustainable management of natural resources.

The Information Measures Relating to the Common Agricultural Policy Programme (IMCAP) supports the CAP by funding measures that provide information about it.