Call for proposals on lifelong prevention for a healthy life with focus on cardiovascular diseases

This action will implement projects on health promotion, lifelong prevention of NCDs, including cancer, and aim for healthy diets, physical activity, and healthy and active ageing. It will also build on the priorities set by the Expert Group on Public Health in the area of prevention.

This action is expected to result in the piloting of population-level interventions, awarenessraising campaigns, capacity-building activities, and support for patient groups and organisations representing vulnerable groups.

This action is expected to support the efforts of Member States in addressing the challenges of an ageing population by strengthening lifelong prevention of NCDs, including cancer and cardiovascular diseases.

The short-term impact will be an increased number of public health interventions being scaled up in Member States, improvements in health promotion, prevention of NCDs, including cancer and their risk factors.

The aim of this action is to contribute to reducing the burden of non-communicable diseases, including cancer, and their risk factors across the lifespan, supporting Member States’ actions.

The action targets:

1. lifelong prevention of non-communicable diseases, notably cardiovascular diseases and diabetes (targeting all age groups, with a particular focus on children and adolescents, and vulnerable groups);
2. active and healthy ageing, empowering older generations;
3. reducing the use and exposure to tobacco and related products, with a focus on young people’s access to emerging tobacco and nicotine products;
4. reducing harmful alcohol consumption, in particular in young people and vulnerable groups;
5. the promotion of healthy diets and physical to improve health;
6. reducing the impact on mental wellbeing of social media and excessive screen time with a focus on children and young people.

The activities will include:

• capacity-building for stakeholders to develop and pilot community-level, coordinated and innovative outreach and awareness actions to support the prevention of noncommunicable diseases and relevant risk factors (tobacco, alcohol, nutrition and physical activity, etc);
• activities to improve health literacy targeting vulnerable groups;
• development and piloting of tools and instruments to address the lifelong prevention of non-communicable diseases;
• development and piloting of innovative approaches to reduce the health risks associated with the use of tobacco and alcohol, in particular in vulnerable groups;
• piloting of actions at community level on tackling risk factors for non-communicable diseases, including unhealthy diets and physical inactivity;
• development and piloting of ambitious and innovative public health interventions on tackling risk factors such as tobacco, alcohol, and second-hand exposure to smoke and aerosols from traditional tobacco and emerging products.