Audience Development and Film Education

Expected results:

• Stimulate interest and increase knowledge of audiences in European films and audiovisual works including specific programmes on film heritage

• Strengthen pan-European cooperation for innovative audience development and film education projects especially using new digital tools

• Increase pan-European impact and audience outreach

• Develop film education projects across European and non-European territories

Description of the activities

Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:

- increasing interest and knowledge of audiences, in particular young audiences, in European films and audiovisual works including specific programmes on film heritage.

- activities shall include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film institutions and online platforms is encouraged.

- increasing pan-European impact and audience outreach.

- promoting and increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.

Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.