Innovative tools and business models

The objective of the Innovative tools and Business models action is to strengthen the competitiveness, scalability and sustainability of the European European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment. The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.

Expected results

• Improve the competitiveness of the European audiovisual industry: transparency, data collection and the appropriate use of big data, adaptation to the challenges and opportunities driven by the ongoing changes in the audiovisual markets;
• Improve the greening process of the European audiovisual industry;
• Improve the production and circulation of European audiovisual works in the digital age;
• Increase the visibility, availability and diversity of European audiovisual works in the digital age;
• Increase the potential audience of European audiovisual works in the digital age.

Description of the activities to be funded

Support the development and/or the spread of innovative tools and business models to increase the availability, visibility and audience of European works in the digital age and/or contribute to increase the competitiveness and greening of the European audiovisual industry.

Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.